ABOUT HERC COLLECTIVE

Herc Collective is more than a brand.... it’s a culture, a tribute, and a lifelong passion.

Our name is influenced by the legendary DJ Kool Herc, the founding father of Hip Hop who was nicknamed after the mythological demigod Hercules - a symbol of strength and athleticism that also connects deeply to the world of sport and performance. Our brand bridges music, art, street culture, and sport. 

That connection to both Hip Hop and athletic heritage speaks not only to our roots — but also to the journey of our founders Richie B and Paul, whose background in art, DJing, sports world apparel and creative culture, fuels everything we do.

Our brand blends sound and vision, mixing turntable vibes with spray can soul, to craft a movement that's as much about culture as it is about creativity. 

Welcome to Herc Collective.... where the streets speak and the rhythm hits hard!